360 Performance · V-ITAITALY Trainers × RICO Academy · Dubai
360 Performance.
Private Personal Training & Boxing. Dubai.
Fifty private sessions, one coordinated programme: personal training with Luca Sossai and boxing with Riccardo Rizzi, led personally by both coaches and built around a single client.
The Idea
One Programme.
Two Coaches, Coordinated.
360 Performance brings together two disciplines that are rarely delivered together at this level: private personal training and private boxing. Luca Sossai and Riccardo Rizzi coach the same client, coordinating one programme around a single set of goals — rather than two separate services booked side by side.
"Two specialised coaches. One coordinated programme built around the client."
Who It's For
Built for People Who
Expect More From Their Time.
Executives
Demanding schedules, high expectations. 360 Performance is structured around your calendar, not the other way around.
Entrepreneurs
Built for people who measure everything they invest in — including their own physical performance.
Business Owners
A private, coordinated programme that respects your time as much as your goals.
Motivated Beginners
No boxing background required. Riccardo builds every session from your actual starting point.
No previous boxing experience is required — 360 Performance is designed to be accessible to complete beginners while remaining a premium, selective programme. It is not a group class and not a short-term fitness challenge.
The Two Coaches
Led Personally by
Luca & Riccardo.
Every one of the 50 sessions is delivered personally by one of the two founders. There are no substitute coaches on 360 Performance.
Luca Sossai
Founder & Performance Director, V-ITAITALY
Luca Sossai is the Founder & Performance Director of V-ITAITALY and a WBFF World Champion, with more than twenty years of coaching experience. On 360 Performance, Luca leads all 25 personal training sessions personally — drawing on a specialism in weight loss, muscle gain and maintenance, and coaching for clients over 40 who want sustainable, long-term performance.
Riccardo "Rico" Rizzi
Founder, RICO Academy
Riccardo "Rico" Rizzi is the founder of RICO Academy and an undefeated professional boxer, holding the UBO Asian Continental Championship title and a UAE Boxing Federation Level 1 coaching qualification. A Sports Science graduate, Riccardo has coached clients of every level — from complete beginners to competitive athletes. On 360 Performance, Riccardo personally leads all 25 boxing sessions.
Why Combine the Two
Strength and Boxing,
Working Toward the Same Goal.
Strength Builds the Base
Personal training builds the structural strength, conditioning and movement quality that boxing then demands.
Boxing Adds Intensity
Boxing brings an explosive, high-intensity dimension that strength training alone rarely reaches.
One Coordinated Plan
Coordinated by two coaches working from the same plan, the two disciplines reinforce each other instead of competing for your energy each week.
The Structure
50 Sessions.
Two Tracks, One Programme.
360 Performance is built around 50 total private sessions, personally delivered by Luca Sossai and Riccardo Rizzi. Each session runs approximately 45–60 minutes.
Track A
Personal Training
25 Sessions with Luca Sossai
Strength, conditioning and movement work led personally by Luca — built around your current level, your goals and your schedule.
Track B
Boxing
25 Sessions with Riccardo Rizzi
Private boxing technique, conditioning and pad work led personally by Riccardo — accessible from a complete beginner level.
The two tracks are not scheduled independently — Luca and Riccardo coordinate the programme together as it progresses. See Integrated Scheduling below.
Integrated Scheduling
Coordinated
Week by Week.
There is no fixed weekly session count on 360 Performance. Sessions are agreed week by week between you, Luca and Riccardo — based on your calendar and both coaches' availability. Typical clients complete the 50 sessions in approximately 3–4 months; programme validity extends up to a maximum of 5 months to allow for travel and schedule changes.
How It Works
From First Message
to First Session.
Book Your Assessment
Reach out via WhatsApp to request your assessment.
Private Consultation
A private consultation is arranged with both Luca and Riccardo.
Goals & Availability
Your objectives, schedule, availability and prior experience are discussed together.
Complimentary Trial Session
A complimentary trial session takes place before any purchase — no cost, no obligation.
Advance Payment
If you choose to proceed, the full AED 20,000 investment is paid in advance.
Initial Assessment
A complete initial assessment is carried out — goals, training history, measurements and BMI as a reference point.
Coordinated Programming
Luca and Riccardo design your coordinated programme together.
The 50 Sessions Begin
Your programme begins — personal training and boxing, delivered personally by both coaches.
Ongoing Adjustment
Your programme is monitored and adjusted throughout, based on your progress.
Continuity While You Travel
Your Programme
Doesn't Pause When You Do.
Access to the V-ITAITALY app is included in the AED 20,000 investment for the full duration of the programme. When you travel, your programme continues through the app rather than pausing.
- ·Personalised training plan
- ·Workouts adapted for travel periods
- ·General nutritional guidance
- ·Measurement & BMI tracking
- ·Continuity support while outside Dubai
Important Notes
App access ends when the programme concludes or reaches its maximum validity period.
The app is not a medical service. Nutritional guidance is general, educational and connected to your training goals — not clinical nutrition, dietetic therapy or a medical prescription.
BMI is used strictly as a reference point, never as a diagnostic or definitive measure of health or body composition.
Progress
Monitored
Throughout.
Luca and Riccardo track your training data, measurements and BMI as a reference point across the programme, adjusting the coordinated plan as you progress. Progress is reviewed as part of the ongoing coaching relationship, not through a single end-of-programme test.
What's Included
Everything Inside
360 Performance.
25 Personal Training Sessions with Luca Sossai
25 Private Boxing Sessions with Riccardo Rizzi
Both Coaches Delivering Every Session Personally — No Substitutes
Private Consultation with Both Coaches
Complimentary Trial Session Before Purchase
Full Initial Assessment (Goals, History, Measurements, BMI Reference)
Coordinated, Week-by-Week Scheduling
V-ITAITALY App Access for the Full Programme Duration
General Nutritional Guidance via the App
Ongoing Progress Monitoring & Adjustment
Sessions at Your Residential Gym in Dubai
Real V-ITAITALY Results
What Clients Say
About Training With V-ITAITALY.
These reviews describe clients' individual experiences with Luca and V-ITAITALY coaching, and with Rico and RICO Academy boxing coaching. As 360 Performance is a new combined programme, they do not refer specifically to the integrated service.
V-ITAITALY Coaching
Christopher Purdie
Google review
Perfectly adapted to my work schedule which involves a lot of travel. After a long stint of marathon training I wanted to get back to a more rounded fitness routine, bring back some regularity and discipline, and work on upper body strength. Pleased to say I got very fast results and we keep going from strength to strength.
Roberto Arcadio
Google review
Mi alleno con Luca da circa due mesi e, da neofita nel fitness, non potrei essere più soddisfatto. Oltre ai risultati che sto iniziando a vedere, gli allenamenti sono sempre piacevoli e scorrevoli.
Luca è un ragazzo preparato, professionale e molto simpatico, capace di mettere a proprio agio e motivare. Assolutamente consigliato!
Matteo Gamberale
Google review
I've been training with Luca for the past year and I've been very satisfied with the progress and results.
Workouts are diverse and engaging, the diet is sustainable and easy to procure, the progress is monitored on a monthly basis, everything supported by a user friendly dedicated app.
Overall V-ITA offers an excellent Personal Training program, at prices that are extremely competitive for Dubai. 5 Stars!
RICO Academy Boxing Coaching
Andy Clements
Google review · RICO Academy
Knowledgeable and passionate coach who has a real personal touch. If you want to learn how to box, you want to work with a pro like Rico! Sessions are always challenging and good fun.. Rico knows have to graft and how to motivate. Hes also great with kids, having worked with both my daughters. Highly recommend. 🥊
Alek
Google review · RICO Academy
I trained with Rico for about a 6 months and had a great experience.
Rico is warm and welcoming and will push you hard as he aims for perfection. He has a sports science background as well as being an active professional boxer.
I was a beginner in boxing but had practiced some Muay Thai previously and Rico did a great job helping me change my technique.
100% recommended for any level.
Who This Isn't For
An Honest Note
Before You Book.
- ·Clients looking for a short-term challenge or a one-off boxing class
- ·Clients who want a generic group fitness programme
- ·Clients unwilling to commit to a private, coordinated, multi-month programme
- ·Clients seeking a discounted or instalment-based package
Investment
One Investment.
One Coordinated Programme.
360 Performance
AED 20,000
50 Private Sessions · Paid in Full in Advance
- ·25 Personal Training Sessions with Luca Sossai
- ·25 Private Boxing Sessions with Riccardo Rizzi
- ·V-ITAITALY App Access for the Full Programme Duration
- ·Full Initial Assessment
- ·Coordinated, Week-by-Week Scheduling
Before You Ask
Common
Questions.
Everything you need to know about 360 Performance.
360 Performance is a private, co-branded coaching programme from V-ITAITALY Trainers and RICO Academy: 50 total sessions combining personal training with Luca Sossai and boxing with Riccardo Rizzi, coordinated as one programme built around a single client.
Every session is delivered personally by Luca Sossai or Riccardo Rizzi. There are no substitute coaches on this programme — the two founders lead all 50 sessions themselves.
The programme includes 25 personal training sessions with Luca Sossai and 25 private boxing sessions with Riccardo Rizzi — 50 sessions in total, coordinated as a single programme rather than two separate packages.
Most clients complete the 50 sessions in approximately 3–4 months. Validity extends up to a maximum of 5 months to accommodate travel and scheduling changes.
Each session runs approximately 45–60 minutes, whether personal training with Luca or boxing with Riccardo.
No. 360 Performance is built to be accessible to complete beginners as well as experienced athletes. Riccardo adjusts every boxing session to the client's current level.
All sessions are delivered privately at your residential gym in Dubai — no studio visits, no shared equipment, no group setting.
Sessions are scheduled week by week, coordinated directly with Luca and Riccardo around your calendar and their availability. There is no fixed weekly session count — the pace is agreed together as the programme progresses.
Your programme continues through the V-ITAITALY app while you are away from Dubai — with adapted workouts, general nutritional guidance and measurement tracking — so momentum isn't lost. In-person sessions with Luca and Riccardo resume when you return.
App access is included in the AED 20,000 investment for the full duration of the programme. It provides a personalised training plan, workouts adapted for travel periods, general nutritional guidance, and tracking of measurements and BMI as a reference point. Access ends when the programme concludes or its validity period is reached.
Yes, in the form of general, educational guidance connected to your training goals, delivered through the app. This is not clinical nutrition, dietetic therapy or a medical prescription.
Luca and Riccardo track your training data, measurements and BMI as a reference point throughout the programme, adjusting your coordinated plan as you progress.
Sessions can be rescheduled at no cost with at least 12 hours' notice. Cancellations made with less than 12 hours' notice are counted as a session used.
360 Performance is a single investment of AED 20,000 for the complete 50-session programme, including app access. Payment is made in full in advance of the programme beginning.
The Partnership
V-ITAITALY Trainers
× RICO Academy.
360 Performance is a collaboration between V-ITAITALY Trainers, led by founder Luca Sossai, and RICO Academy, led by founder Riccardo Rizzi. Each brand keeps its own identity and standard — 360 Performance is where the two meet, coordinated around one client at a time.
Explore More
More Ways to Train
with V-ITAITALY.
Personal Training Dubai
Private, in-home one-to-one coaching. Three packages from AED 4,800.
Explore →
Hybrid Coaching Dubai
In-person sessions combined with monthly app-based training for frequent travellers.
Explore →
Meet the Team
The coaches behind V-ITAITALY, including Luca Sossai and Riccardo Rizzi.
Explore →
About V-ITAITALY
The methodology and story behind V-ITAITALY Trainers.
Explore →
Client Results
Real, verified V-ITAITALY client outcomes.
Explore →
Contact
Reach the V-ITAITALY team directly.
Explore →
Begin Here
Your Programme Starts
With an Assessment.
Book your assessment to begin the conversation with Luca and Riccardo — followed by a complimentary trial session before any commitment.
Private · Coordinated · Dubai