Privacy Policy

1. Who We Are

V-ITAITALY is the trading name of LS FIT PREP FZ-LLC, a company registered in the Fujairah Free Zone, United Arab Emirates. We provide elite personal training and performance coaching services in Dubai.

For the purposes of this Privacy Policy, "we", "us", and "our" refer to LS FIT PREP FZ-LLC / V-ITAITALY. We are the data controller in respect of any personal data you provide to us through this website or through direct communication.

If you have any questions about this policy or our data practices, please contact us at info@vitaitalytrainers.com.

2. Data We Collect

We collect personal data in two ways: information you provide to us directly, and information collected automatically when you visit this website.

Information you provide directly

When you contact us via WhatsApp, email, or any form of direct message, you may provide us with:

• Your name
• Your contact information (phone number, email address)
• Details about your fitness goals and health background (only as voluntarily shared)
• Any other information you choose to include in your enquiry

Information collected automatically

When you visit our website, certain technical and behavioural data is collected automatically through cookies and analytics tools. This may include your IP address, browser type, device type, pages visited, time spent on pages, and referring website. See Section 5 for full details of the analytics tools we use.

3. How We Use Your Data

We use the information we collect for the following purposes:

• To respond to your enquiries and schedule complimentary trial sessions
• To provide and manage coaching services you have engaged
• To improve the content and user experience of this website
• To understand how visitors discover and interact with our website (analytics)
• To measure the performance of our marketing activities (Meta Pixel)
• To comply with any legal obligations applicable to us under UAE law

We do not use your data for automated decision-making, profiling for commercial purposes, or any purpose incompatible with the purposes stated above.

4. WhatsApp & Email Communications

This website uses WhatsApp links (wa.me/393489202987) as a primary communication channel. When you initiate contact via WhatsApp, your message and associated account information are processed in accordance with Meta Platforms' own privacy policy, which governs the WhatsApp service.

Any personal information you share with us through WhatsApp or email is used solely to respond to your enquiry and, if relevant, to manage your coaching engagement with V-ITAITALY. We do not share this information with third parties except as described in Section 7.

We do not send unsolicited marketing messages via WhatsApp or email. We only contact you in response to an enquiry you have initiated or in connection with a coaching programme you have purchased.

5. Analytics & Tracking Technologies

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC. Google Analytics uses cookies to collect anonymised information about how visitors use this website, including pages visited, time on site, and traffic sources. This data helps us understand website performance and improve the user experience.

Google Analytics data is processed on servers that may be located outside the UAE. Google operates under its own privacy policy, available at policies.google.com/privacy. You can opt out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on.

Meta Pixel

This website uses the Meta Pixel (formerly Facebook Pixel), a tracking tool provided by Meta Platforms, Inc. The Meta Pixel allows us to measure the effectiveness of advertising by understanding what actions people take on our website after seeing an advertisement on Facebook or Instagram.

The Meta Pixel may collect data such as your browser information, the pages you visit, and actions taken on this site. This data is processed by Meta Platforms in accordance with their data policy, available at facebook.com/privacy/policy. You can manage your Meta ad preferences at facebook.com/ads/preferences.

6. Legal Basis for Processing

Under the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL) and, where applicable, the EU General Data Protection Regulation (GDPR), we process personal data on the following legal bases:

• Legitimate interests: For website analytics and improving our services
• Consent: For non-essential cookies and tracking (Meta Pixel, analytical cookies)
• Contract performance: For data necessary to deliver coaching services you have engaged
• Compliance with legal obligations: Where required by UAE law

7. Data Sharing & Third Parties

We do not sell your personal data. We do not share your personal data with third parties for their own marketing purposes. We may share data with the following categories of third parties, strictly as necessary:

• Google LLC — for Google Analytics (analytics purposes only)
• Meta Platforms, Inc. — for Meta Pixel (advertising measurement purposes only)
• WhatsApp LLC (Meta) — as the platform through which you may contact us
• Professional advisors — legal, financial, or regulatory advisors where required
• Regulatory authorities — where required by UAE law or court order

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected:

• Enquiry communications: Retained for up to 24 months from the date of last contact
• Coaching client records: Retained for the duration of the coaching engagement plus 5 years, in accordance with UAE commercial record-keeping requirements
• Analytics data: Retained as per the default or configured retention settings of Google Analytics (typically 14 months)
• Meta Pixel data: Retained and processed by Meta in accordance with their own policies

9. Your Rights

Depending on your location and applicable law, you may have the following rights in relation to your personal data:

• Right of access: To request a copy of the personal data we hold about you
• Right of rectification: To request correction of inaccurate data
• Right of erasure: To request deletion of your data, subject to legal obligations
• Right to restrict processing: To request that we limit how we use your data
• Right to object: To object to processing based on legitimate interests
• Right to withdraw consent: Where processing is based on consent, to withdraw it at any time
• Right to data portability: To receive your data in a portable, machine-readable format (where applicable)

To exercise any of these rights, please contact us at info@vitaitalytrainers.com. We will respond within 30 days.

10. Cookies

This website uses cookies and similar tracking technologies. For a full description of the cookies we use and how to manage them, please see our Cookie Policy.

11. International Data Transfers

Some third-party services we use (including Google Analytics and Meta Pixel) may transfer your data to servers located outside the UAE. Where such transfers occur, they are governed by the privacy policies of those third parties and applicable data transfer mechanisms. We take reasonable steps to ensure that third-party providers we work with maintain appropriate data protection standards.

12. Children's Privacy

Our services are intended for adults aged 18 and over. We do not knowingly collect personal data from children under the age of 18. If you believe we have inadvertently collected such data, please contact us immediately at info@vitaitalytrainers.com.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The most current version will always be published at vitaitalytrainers.com/privacy.html with the date of last update shown at the top of this page. We encourage you to review this policy periodically.

14. Governing Law & Jurisdiction

This Privacy Policy is governed by the laws of the United Arab Emirates, including the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data. Any disputes arising in connection with this Privacy Policy shall be subject to the exclusive jurisdiction of the courts of the Emirate of Fujairah, United Arab Emirates.

15. Contact Us

For any questions, requests, or concerns relating to this Privacy Policy or our data practices, please contact: